MEASURE II Published Report on Brief Media Assessment Update

Monitoring and Evaluation Support Activity (MEASURE II) conducted a brief assessment of the media landscape for Bosnia and Herzegovina. This assessment explored developments and challenges in the media sector from 2016 to date, with a focus on digital media.

The assessment addresses the following questions:

  1. What are the most pressing effects of the pandemic on media outlets?
  2. Is the existence of the media outlets under the question now and if so what kind of help should be given to independent media outlets to help them secure stable resources to operate as viable enterprises? 
  3. Are there enough partnerships/cooperation among media and focus on issues of common interest? Should this be strengthened and how?
  4. What should be done in order to strengthen the ability of content producers to engage wider audiences and expand reach, particularly in digital space?
  5. How often are the threats against journalist used as way of pressure to independent media?  What can be done to prevent those threats?  Is legal representation to media outlets that are subject to politically motivated lawsuits sufficient or help is needed there as well?
  6. How prevalent are cyber-attacks in BiH and how to improve protection of media outlets in this domain?  

To answer the assessment questions, MEASURE II reviewed secondary documentation and consulted with 12 stakeholders, including journalists; media experts; and individuals representing independent media outlets, media non-governmental organizations (NGOs), journalist associations, and academia. The consultations occurred from October 30 to November 4, 2020.

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