Instructor: Jolene Smyth (The Evaluator’s Institute)
Time: 5/30/2016 – 6/1/2016
Description: The course begins with a discussion of fundamental concepts from the science of survey methodology. Participants gain an understanding of the multiple sources of survey error that must be minimized to achieve quality results. The course then takes a very practical turn, focusing on how the various sources of survey error can be minimize through best practices for writing questions; visual design of questions (drawing on concepts from the vision sciences); putting individual questions together into a formatted questionnaire; designing web surveys; fielding surveys and encouraging response by mail, web, or in a mixed-mode design; and mixing multiple modes to minimize error.